There Are Four Basic Types of Diversification: Concentric, Conglomerate, Forward

question 105

True/False

There are four basic types of diversification: concentric, conglomerate, forward, and backward.

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Definitions:

Corporate PR

The practice of managing and disseminating information between an organization and the public to build a positive image and foster a strong relationship with the audience.

Digital Media

Digitally encoded content that can be transmitted over the internet or computer networks, covering a broad range of formats including video, audio, and web content.

Social Media

Online platforms allowing users to produce and distribute content, or engage in social networking activities.

PR Return

Public Relations Return, or PR Return, measures the outcomes and effects of PR activities in terms of visibility, public perception, and value generated for an organization.