Unlike the External Assessment,the Internal Assessment Does Not Require Gathering

question 30

True/False

Unlike the external assessment,the internal assessment does not require gathering and assimilating information about the firm's functional areas.

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Definitions:

Independent Agents

Salespeople who sell a manufacturer’s products on an extended contract basis but are not employees of the manufacturer; also known as manufacturer’s representatives or reps.

Selling Company

A company or entity that is engaged in the act of selling goods, services, or both to consumers or other businesses.

New Buy

A purchase decision where a customer is buying a product or service for the first time, requiring significant research and evaluation.

Modified New Buy

A purchasing situation wherein a company makes some changes or modifications to a product they are buying again.