A Company Has a Competitive Advantage If It Can Increase

question 29

True/False

A company has a competitive advantage if it can increase costs relative to rivals.

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Definitions:

Form Utility

The value added to goods through a change in form, making them more desirable to consumers.

Marketing Function

A role or operation that relates to promoting, selling, and distributing a product or service, including market research, advertising, and sales.

Ownership Utility

The value or benefit that comes from owning a product or service, above and beyond its functionality or use.

Place Utility

The value added to products by having them available at a location where they are needed or wanted by consumers.