By Focusing on a Niche, and Customizing the Offering to That

question 46

True/False

By focusing on a niche, and customizing the offering to that segment, a differentiated company can often outsell differentiated rivals that target a broader market.

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Definitions:

Blindsight

A phenomenon in which individuals with certain types of brain damage can respond to visual stimuli without consciously perceiving them.

The Cocktail Party Effect

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as when a person can focus on a single conversation in a noisy environment.

Text Message

A short message transmitted between mobile phones or other electronic devices.

Parallel Processing

A computational method where multiple processes run simultaneously, often used to increase speed and efficiency in computer systems.