Jordan's Ice Creams Is Strategically Located near a University

question 3

Multiple Choice

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic strategy is Jordan pursuing?

• A) Broad low-cost strategy
• B) Broad differentiation strategy
• C) Focused low-cost strategy
• D) Focused differentiation strategy
• E) Product substitution strategy

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Definitions:

Sharing

The act of giving a portion of what one has to others, often implying a sense of generosity or mutual support.

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A common and serious mood disorder that negatively affects how an individual feels, thinks, and handles daily activities.

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Insomnia is a sleep disorder characterized by difficulty falling or staying asleep.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and high levels of emotional expressiveness.