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In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?
Discipline
A field of study or a branch of knowledge, often involves training to improve strength or self-control.
Hard Work
The exertion of significant effort or endurance, typically resulting in achievement or success.
Text Messages
Short digital messages sent over cellular networks or the internet, typically consisting of text but can include multimedia.
Miscommunication
The failure to convey or understand information accurately, leading to misunderstandings and potential conflicts.
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