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In commodity markets, competitive advantage goes to the company that has the lowest costs.
Mere Presence
Refers to an entirely passive and unresponsive audience that is only physically present.
Audience Effect
The impact of an audience's presence on an individual's performance, typically leading to improvement or deterioration depending on the task's complexity and the performer's expertise.
Social Facilitation
The improvement in performance witnessed when individuals are observed or are in the presence of others, due to increased arousal.
Social Groups
Collections of people who interact with each other and share similar characteristics or a sense of unity.
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