Black and Decker, Capitol One, Gillette, and Unilever Are All

question 45

Multiple Choice

Black and Decker, Capitol One, Gillette, and Unilever are all companies that conduct business in two or more national markets. These companies are known as:

• A) bimarket companies.
• B) national companies.
• C) domestic companies.
• D) multinational companies.
• E) localized companies.

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Definitions:

Spotlight Question

A probing question designed to uncover deep insights, typically used to focus attention on specific issues during discussions or interviews.

Implied Warranty

A legal guarantee that a product will meet a minimum level of quality and functionality, assumed in a sale even if not expressly stated.

Express Warranty

An explicit guarantee by a seller regarding the condition, quality, or performance of the product being sold.

Consumer Good

Any tangible commodity produced and subsequently purchased to satisfy the current wants and perceived needs of the buyer.