Relish Is a Large Fast Food Chain That Operates in Many

question 4

Multiple Choice

Relish is a large fast food chain that operates in many countries. As there are several competitors in the fast food sector, the company has been facing intense pressures for achieving low cost structures. The company also faces the task of customizing its product line as there are significant differences in tastes and preferences among customers in different geographic locations. In order to achieve both low costs and product differentiation, the company should aim to pursue a _____ strategy.

• A) global standardization
• B) transnational
• C) localization
• D) downsizing
• E) divestment

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Definitions:

Nash Equilibrium

An idea in game theory that states a player cannot gain an advantage by altering their strategy while all other players maintain their current strategies.

Advertising Budgets

The amount of money allocated by businesses or organizations for promoting their products or services through various media channels over a set period.

Payoff Matrix

A grid or table that shows the potential outcomes of different strategies in a strategic or game-theoretical situation.

Extensive Form

A way of representing games that captures the order of players' moves, their choices at each point, and the outcomes resulting from each combination of choices.