Johnson Farm Products Has Decided to Expand Its Traditional Business

question 77

Multiple Choice

Johnson Farm Products has decided to expand its traditional business with farmers in order to include home gardeners.This change is not met with enthusiasm by the sales personnel who have had good long- term relationships with area farmers.You know that the change will be difficult if you cannot overcome the resistance of the sales personnel and get their cooperation. You have brought in the chief executive to explain to sales personnel why there is the need to change organisational strategy.The method for overcoming resistance that you have chosen is:

• A)participation.
• B)negotiation.
• C)manipulation and cooptation.
• D)education and communication.

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Definitions:

Upselling

A sales technique where a seller induces the customer to purchase more expensive items or add-ons for an upgrade.

Managing Data

The process of acquiring, validating, storing, protecting, and processing required data to ensure the accessibility, reliability, and timeliness of the data for its users.

Acquiring

The process of obtaining or acquiring something, often used in the context of business acquisitions or the gathering of information or skills.

Keeping

The act of maintaining or preserving something in a particular state or condition, often referring to records, objects, or animals.