It Is Important for Salespeople to Be Familiar with the Basic

question 30

Multiple Choice

It is important for salespeople to be familiar with the basic types of buyer needs to help ensure that:

• A) The buyer is happy with your product.
• B) No significant problems or needs have been overlooked in the process of needs discovery.
• C) The buyer will learn to trust the salesperson.
• D) The salesperson will always be able to match benefits to the needs of the buyer.
• E) None of the above.

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Definitions:

First-Line Managers

Those who supervise both workers and the daily operations of an organization.

Marketing Manager

A professional responsible for directing and leading an organization's marketing policies, researching market trends, and developing strategies to meet customer needs.