One Way to Influence a Buyer Utilizing the Multi-Attribute Model

question 105

Short Answer

One way to influence a buyer utilizing the multi-attribute model for purchase decision making, is to call attention to __________________ attributes. These are attributes that may have a greater influence on the overall solution than the buyer previously thought.

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Definitions:

Inelastic Demand

A situation where the demand for a product does not change significantly with a change in its price.

Price-Discriminating

A pricing strategy where a company charges different prices for the same product or service to different market segments based on willingness to pay.

Elastic Demand

Refers to a market situation where the quantity demanded of a product is highly responsive to changes in its price.

Price Discrimination

A pricing strategy where a company charges different prices for the same product or service depending on the customer, market, or region.