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A popular new method for reducing smoking is referred to as
Product Placement
A marketing strategy where branded goods or services are placed in the context of select media content, such as movies or TV shows, without explicit advertising.
Billboard
A billboard is a large outdoor advertising structure typically found in high-traffic areas, displaying advertisements to passing pedestrians and drivers.
Alternate Reality Games (ARGs)
Interactive networked narratives that use the real world as a platform, often involving multiple media and game elements to tell a story.
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