Natalie's Customers Are Usually Interested in Features That Help Their

question 67

Multiple Choice

Natalie's customers are usually interested in features that help their companies appear more "high-tech" while at the same time reducing costs. With respect to the purchase decision process, these prospects are driven primarily by:

• A) Physical buying motives
• B) Rational buying motives
• C) Emotional buying motives
• D) Irrational buying motives
• E) A combination of rational and emotional

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Definitions:

Strategy-making Mode

Strategy-making mode refers to the approach an organization adopts for forming and implementing strategies, which can vary from systematic planning processes to more adaptive or reactive strategies.

Entrepreneurial

Characterized by the willingness to start, manage, and assume the risks of a business or enterprise in order to make a profit.

Synergy

The cooperative interaction among groups or forces that creates an enhanced combined effect greater than the sum of their individual effects.

Strategic Planning

The process of defining an organization's strategy, or direction, and making decisions on allocating resources to pursue this strategy.