The Executive Summary Is the Portion of the Written Sales

question 88

True/False

The Executive Summary is the portion of the written sales proposal that is written only for the buying organization's upper management (executives).

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Definitions:

Productivity

A measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Quality

The degree to which a product, service, or process meets specified standards, satisfies customer expectations, or exhibits excellence.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, through which an individual makes associations between certain behaviors and their consequences.

B.F. Skinner

An American psychologist known for his work on behaviorism and the development of the theory of operant conditioning.