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"How Many Employees Do You Have?" Is an Example of a Response-Check

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"How many employees do you have?" is an example of a response-check.


Definitions:

Source Credibility

The degree to which the audience perceives a message’s source as expert and trustworthy.

Attitudes

Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.

Central Route

A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.

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