Bill Is in the Process of Reviewing His Accounts

question 78

Multiple Choice

Bill is in the process of reviewing his accounts.Bill classified his accounts using the Single-Factor Analysis method and is now developing his sales strategy.Bill should:

• A) Spend most of his time attempting to develop B accounts into A accounts.
• B) Turn over the A accounts to an account manager and begin looking for more C accounts.
• C) Allocate the greatest portion of his time to the A and B accounts.
• D) Allocate his time to the accounts designated as weak competitive position but high opportunity.
• E) Divide his time equally among the accounts because each is as important as the other.

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Definitions:

Spin Doctor

A public relations expert skilled in shaping the interpretation of events or communications to favor a particular public image.

News Consultant

Professionals who advise news organizations on various aspects such as editorial content, presentation, and strategies to increase viewership or readership.

Fact Checker

An individual or organization that verifies factual assertions in texts, media, or speeches to ensure accuracy and prevent misinformation.

Federal Communications Commission

A U.S. government agency responsible for regulating interstate and international communications through cable, television, radio, satellite, and wire.