The Process of Placing Existing Customers and Prospects into Categories

question 2

True/False

The process of placing existing customers and prospects into categories based on their potential as customers is referred to as territory analysis.

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Definitions:

Perceptions

The processes by which individuals interpret and organize sensory information to give it meaning.

Moods

Long-lasting emotional states that do not have an identifiable triggering stimulus and affect feelings and behaviors.

Latent Content

The underlying, unconscious meaning or symbolism of dreams, as opposed to their manifest content, or storyline.

Manifest Content

In psychoanalytic theory, the literal surface meaning or storyline of a dream, as remembered by the dreamer.