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According to Object Relations Theory

question 85

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According to object relations theory,


Definitions:

Lead Initiation

The process of identifying and beginning contact with potential customers or clients.

Leads

Potential customers who have shown interest in a company's products or services, often considered the first step in the sales process.

Prospects

Potential customers or clients who have been identified as having the interest and ability to purchase a product or service but have not yet made the transaction.

Qualified Prospects

Potential customers who have been evaluated and deemed likely to purchase, based on specific criteria such as need, ability, and authority to buy.

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