It Is Important for Marketers to Carefully Select Actors for Audio

question 17

Multiple Choice

It is important for marketers to carefully select actors for audio and video messages because:

• A) celebrities may require more money than the commercial is projected to bring in.
• B) visuals may not match the voices of the actors.
• C) overexposure of the celebrity can strongly enhance the brand's message.
• D) incorrect associations may be made if the audience recognizes the celebrity from another ad.

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Definitions:

Traditional Retail Outlets

Physical stores that sell products directly to customers in a face-to-face environment, as opposed to online or digital channels.

Channel Focus

A business approach that emphasizes optimizing and prioritizing marketing and distribution through specific channels to reach the target audience effectively.

Food Retailers

Businesses that sell food directly to consumers, including supermarkets, grocery stores, and specialty food shops.

General Merchandise Retailers

Retail stores that sell a wide variety of products across different categories, often including clothing, home goods, and food items.