Sometimes, Participants Rate an Ad as Good on All Characteristics

question 40

Multiple Choice

Sometimes, participants rate an ad as good on all characteristics because they like a few characteristics and overlook specific weaknesses. This is called:

• A) halo effect
• B) distortion
• C) prejudice
• D) bias

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Definitions:

Significant Other

A person with whom someone has an important personal relationship.

Legal Evidence

Information or materials presented in court to support or refute a claim or argument within a legal case.

Continuity Of Care

The consistent and seamless provision of care for a patient over time and across different healthcare settings.

Risk Of Litigation

The potential for legal action to be taken against an individual or organization, often due to negligence or failure to meet accepted standards.