The Three Traditional Hierarchy Response Models All Consistently View That

question 16

Multiple Choice

The three traditional hierarchy response models all consistently view that the consumer moves through three stages, even though the steps may vary. These stages, in order, are:

• A) knowledge, attention, conviction
• B) cognitive, affective, behavioural
• C) awareness, interest, desire
• D) affective, cognitive, purchase

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Definitions:

Management Function

Essential activities including planning, organizing, leading, and controlling that are performed to achieve business objectives.

Planning

The process of making plans for something, often involving setting goals and determining the steps needed to achieve those goals.

Establish Objectives

The process of defining specific, measurable, achievable, relevant, and time-bound goals that an organization or individual aims to achieve.

Internal User

Individuals within an organization, such as management and employees, who use financial information for decision-making purposes.