One of the Measures Included in In-Studio AD*VANTAGE/ACT Surveys Is

question 52

Multiple Choice

One of the measures included in in-studio AD*VANTAGE/ACT surveys is _________, which asks, "will the commercial inspire non-users to try the product, and will it enhance brand loyalty among existing customers?"

• A) branding
• B) memorability
• C) persuasion
• D) visibility

---

Definitions:

Civil War

A war between factions or regions within the same country, often caused by political, ethnic, or religious disputes.

Conglomerate

A large corporation formed by the merging of separate and diverse firms, operating across multiple industries or sectors.

Tax Advantages

Financial benefits that reduce the amount of tax owed by allowing certain deductions, credits, or exemptions.

Antitrust Laws

These laws, including the Sherman and Clayton acts, attempted to enforce competition and to control the corporate merger movement.