Examlex
is a technique for measuring print advertising effectiveness. With this method, three measures of a particular ad appearing in a magazine are taken to determine if the ad was noticed and read.
Stereoisomer
Molecules that have the same molecular formula and sequence of bonded atoms but differ in the three-dimensional orientations of their atoms in space.
Drug Receptors
Specific molecular sites within the body that drugs interact with to produce a pharmacological effect.
Most Polar Molecule
The molecule with the highest difference in electronegativity between its atoms, leading to a significant dipole moment.
Methanol
A simple alcohol with the formula CH3OH, used as a solvent, antifreeze, fuel, and as a precursor for various chemicals.
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