The Use of Pupillometrics Has Waned Over the Past Decade

question 4

Multiple Choice

The use of pupillometrics has waned over the past decade because:

• A) high costs and some methodological problems have made it less effective than other methods
• B) involuntary consumer responses are not good indicators of effectiveness
• C) pupil dilation has little correlation to a consumer's affective response to an ad
• D) some consumers are able to control their physiological responses, which skews the data

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Definitions:

Reservoir

A natural or artificial lake used as a source of water supply.

Risk For Infection

A condition or situation where an individual has an increased likelihood of developing an infection due to various factors such as immune status or exposure to pathogens.

IV Antibiotic Therapy

The administration of antibiotics directly into a vein to treat bacterial infections, ensuring rapid delivery of the medication into the bloodstream.

Aspiration Of Fluids

The process of removing fluids from the body, often from the airways or lungs, using suction or other methods.