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From a decision-making point of view, research is integrated into communication planning with a three-step process. Which of the following is NOT one of those steps?
Environmental Analysis
The process by which strategists evaluate the external opportunities and threats that could affect the future direction and dynamics of a business.
Fewer Resources
The state of having limited assets, funds, or materials to work with or utilize in a project, business, or operation.
Philanthropic Goodwill
The positive reputation and relationships a business builds through charitable actions, donations, or involvement in community services.
Internal Environment
The conditions, entities, events, and factors within an organization that influence its activities and choices, including its culture, employees, and management.
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