The_________ Is a Model That Addresses the Differences in the Ways

question 91

Multiple Choice

The_________ is a model that addresses the differences in the ways consumers respond to persuasive messages.

• A) cognitive response model
• B) AIDA model
• C) 5-W's model of communication
• D) elaboration likelihood model

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Definitions:

Application Letters

Written communications by job applicants to employers, expressing interest in a position and detailing qualifications.

Résumé Submission

The process of providing a résumé to a potential employer, often through electronic means, as part of a job application.

Hiring Decision

This refers to the process and outcome of choosing a candidate to fill a job position within an organization.

AIDA Plan

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide advertising efforts.