Testing Whether the Impact and Use of a Product Spokesperson

question 48

Multiple Choice

Testing whether the impact and use of a product spokesperson has lost effectiveness over time is a focus on what decision?

• A) Choice of media vehicle
• B) Brand positioning
• C) Creative strategy
• D) Creative tactics

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal traits and underemphasize situational factors when explaining other people's behavior.

Role-Playing

The act of assuming the role of a character or person, either for entertainment, education, or therapeutic purposes, to explore different scenarios and outcomes.

Act of Aggression

Behavior aimed at causing harm or intimidation towards others, either physically or psychologically.

Fundamental Attribution Error

The tendency to overestimate the effect of personality or disposition and underestimate the effect of the situation in explaining the behavior of others.