Successful Communications Objectives Must Be Measurable, Time Specific, Have Benchmark

question 61

Multiple Choice

Successful communications objectives must be measurable, time specific, have benchmark measures and:

• A) be different than the previous year's objectives
• B) a well-defined target market
• C) be convincing to the sales force
• D) a specific market share goal

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Definitions:

Effective Cost

The total cost of a loan or investment, taking into account all fees, interest rates, and other financial charges.

Investors Return

Investors return is the profit or loss realized from investing, typically measured as a percentage of the investment's initial value.

Firm's Cost

The total expenses incurred by a company to produce, market, and distribute its goods or services.

Acquired Funds

Funds obtained through various means, including borrowing, earnings, or investment, by an entity for operational or investment purposes.