Which of the Following Is a Pretest Classification Used for Measuring

question 9

Multiple Choice

Which of the following is a pretest classification used for measuring advertising effectiveness?

• A) Concept tests
• B) Association measures
• C) Recognition tests
• D) Single-source tracking studies

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Definitions:

UCS

Unconditioned Stimulus; in classical conditioning, it is a stimulus that naturally and automatically triggers a response without prior learning.

Classical Conditioning

A process of learning where two stimuli are continually paired together; the response, initially caused by the second stimulus, is finally caused by the first stimulus alone.

Watson

Pertains to John B. Watson, the American psychologist who founded the behaviorism school of psychology.

Thorndike

Edward L. Thorndike was an American psychologist known for his work in comparative psychology and the theory of connectionism which helped lay the scientific foundation for educational psychology.