Suggests That Copy Is Best Understood When Sentences Are Short

question 8

Multiple Choice

suggests that copy is best understood when sentences are short, words are concrete and familiar, and personal references are drawn.

• A) Readability testing
• B) Inquiry testing
• C) Focus group research
• D) Portfolio analysis

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Definitions:

Cultures

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people.

Communication

The process of transferring information, ideas, and feelings between individuals or groups, through various methods and channels.

360-Degree Feedback

A feedback process where an employee receives confidential, anonymous feedback from the people working around them.

Multi-Company Assessment

Multi-company assessment involves evaluating the practices, performance, and strategies of various companies, often used for benchmarking or competitive analysis.