Which of the Following Is NOT a Pretest Classification Used

question 64

Multiple Choice

Which of the following is NOT a pretest classification used for measuring advertising effectiveness?

• A) Comprehension and reaction tests
• B) Concept tests
• C) Readability tests
• D) Test marketing

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Definitions:

Learning

A relatively permanent change in an organism’s behavior due to experience.

Observable Responses

are reactions or behaviors that can be seen and measured directly, often used in behavioral studies to understand actions and outcomes.

Cognitive

Pertaining to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Behavior Genetics

The field of study that examines the role of genetic and environmental influences on behaviors.