Apple Computers Positioned Itself as User Friendly and Thus Gained

question 58

Multiple Choice

Apple Computers positioned itself as user friendly and thus gained an advantage over IBM. Apple used positioning by:

• A) product user
• B) brand name
• C) end benefit
• D) cultural symbols

---

Definitions:

Statement Of Account

A record of the transactions and balances between two parties, typically used in billing and account management.

Check Collection

The process by which banks handle the clearing of checks, ensuring the transfer of funds from the check writer's account to the recipient's account.

Banking System

The network of institutions, laws, regulations, and practices that deliver financial services including deposit, loan, and payment services.

Drawer

The party that writes and signs a cheque, instructing a bank to pay a specific amount of money to the bearer or a named party.