Which of the Following Statements Describes a Potential Problem Associated

question 23

Multiple Choice

Which of the following statements describes a potential problem associated with the use of indirect headlines in a print ad?

• A) Indirect headlines must always be accompanied by an engaging visual appeal in order to be effective.
• B) Indirect headlines only work when readers are already interested in the product or service being advertised.
• C) Indirect headlines rarely generate interest or curiosity and thus motivate the reader to become involved with the remainder of the ad.
• D) Indirect headlines may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.

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Definitions:

Drive-Reduction Principle

A theory suggesting that psychological needs create an aroused state that drives an organism to reduce that need by engaging in some behavior.

Acquired Drives

Learned motivations that are not innate but develop through experience, such as a drive for achievement.

Experience

The knowledge or skill acquired through involvement in or exposure to events, situations, or activities over time.

Learned

Acquired knowledge or skills through experience, study, or being taught.