The Hierarchy of Effects Model Suggests That Consumers Move Through

question 26

Multiple Choice

The hierarchy of effects model suggests that consumers move through a series of steps en route to purchase. Which of the following shows the correct order of these steps?

• A) Awareness, Understanding, Preference, Liking, Agreement, Trial
• B) Knowledge, Awareness, Trial, Liking, Preference, Loyalty
• C) Awareness, Knowledge, Liking, Preference, Conviction, Purchase
• D) Knowledge, Trial, Preference, Word of Mouth, Conviction, Repurchase

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Definitions:

Race

A social construct that categorizes humans based on physical traits, ancestry, genetics, or social relations.

Ethnicity

Social groups with a shared culture, tradition, language, or nationality influencing a person’s identity and experiences.

Adolescence

A period of both psychological and physical growth that usually takes place from the onset of puberty to the attainment of legal adulthood.

Middle Childhood

A developmental phase typically ranging from ages 6 to 12 years, characterized by significant growth in cognitive, emotional, and social competencies.