Each of the Following Is a Source of Guidelines for the Benefit

question 76

Multiple Choice

Each of the following is a source of guidelines for the benefit claim of the brand message found in the creative tactics suggestions of the R&P planning model EXCEPT:

• A) repetition of benefit claim
• B) information of benefit
• C) intensity of benefit claim
• D) number of benefits

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Definitions:

Insurance Agent

A professional authorized to sell and manage insurance policies on behalf of insurance companies.

Homeowners' Policy

An insurance policy that provides coverage for damages to a person's home and assets in the home, along with liability coverage for accidents that occur within the home or on the property.

Exclusion

The act of preventing someone's participation or denying access to a group, area, or benefit.

Life Insurance Contract

An agreement in which an insurer promises to pay a designated beneficiary a sum of money upon the insured person's death, in exchange for premiums paid by the policyholder.