Sometimes, Participants Rate an Ad as Good on All Characteristics

question 40

Multiple Choice

Sometimes, participants rate an ad as good on all characteristics because they like a few characteristics and overlook specific weaknesses. This is called:

• A) halo effect
• B) distortion
• C) prejudice
• D) bias

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Definitions:

Copperheads

A faction of Northern Democrats in the Union who opposed the Civil War and wished for an immediate peace settlement with the Confederates.

Lee

Refers to a historical or notable figure, possibly Robert E. Lee, a Confederate general in the American Civil War, known for his leadership and military strategy.

Union General

A high-ranking officer in the Union army during the American Civil War.

Clear Defeat

A term used to describe a situation in which one party in a conflict is overwhelmingly beaten by the other, leaving no ambiguity about the outcome.