A Marketer May Not Want to Put Weak Arguments at the Beginning

question 27

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A) lead to a high level of counterarguing
• B) deter recipients from drawing their own conclusions
• C) increase retention of the message
• D) reduce the level of counterarguing

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Definitions:

Disinhibition

The reduction or removal of restraints on one's behavior, often leading to actions that are uninhibited by social norms or personal standards.

Cues For Aggression

Cues for aggression involve environmental, psychological, or social signals and triggers that may provoke aggressive behavior or responses in individuals.

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions, often through art, drama, or psychological means.

Frustration Aggression Hypothesis

A psychological theory suggesting that aggression is often the result of experiencing frustration from blocked goals or desires.