Oreo Wishes to Create Awareness of Its New Swedish Fish

question 34

Multiple Choice

Oreo wishes to create awareness of its new Swedish Fish (gummy candy) filled cookies. According to the hierarchy of effects model, which of the following would be an effective tool to use?

• A) bonus packages in store, offering 20% more for the same price as regular Oreos
• B) flashy video content on Oreo's website, showing Swedish Fish "swimming to a store near you"
• C) sponsorship of 3-on-3 hockey and basketball tournaments, with signage and product sampling
• D) magazine ads in publications geared to their intended target audience

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Definitions:

Id

According to Freud, the psychological force that produces instinctual needs, drives, and impulses.

Rational Thinking

The process of thinking clearly, logically, and applying objective judgment based on facts and reason, rather than emotions or irrational beliefs.

Instinctual Needs

The fundamental biological and psychological needs driving behavior, such as needs for food, safety, and attachment.

Moral Standards

Principles or rules of behavior that individuals and societies consider to be ethically right or acceptable, guiding conduct in various situations.