The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 55

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A) pictures may not attract attention to the product
• B) pictures are always low in imagery value
• C) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
• D) verbal is always more effective than nonverbal communications

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Definitions:

Transfer Price

The cost at which various segments of a corporation conduct transactions amongst themselves, including the exchange of materials or workforce among different departments.

Transfer Price

The price at which goods and services are sold between divisions within the same company or to a subsidiary.

Outside Supplier

An external entity that provides goods or services to a company, not part of the company’s own operations.

Idle Capacity

The portion of a manufacturing or service facility's resources that is not currently being utilized to its full potential.