Which of the Following Is Used in Field Posttesting of Ad

question 1

Multiple Choice

Which of the following is used in field posttesting of ad effectiveness?

• A) Consumer juries
• B) Rough tests
• C) Readability tests
• D) Recognition tests

---

Definitions:

Fundamental Fact

A basic, incontrovertible truth or principle that serves as the foundation for further knowledge or understanding.

Wholeness

The state of being complete or undivided; in psychology, it refers to the integration of the conscious and unconscious aspects of the self.

Inferiority

A feeling of being lower in status or quality than others, often leading to self-doubt or lack of confidence.

Rooted In Sexuality

Describing concepts, behaviors, or motivations that originate or are significantly influenced by sexual desires or instincts.