According to the R&P Planning Model, in Order for ________

question 86

Multiple Choice

According to the R&P planning model, in order for ________ to be fully established, the target audience needs to understand how and why the brand exists (i.e. the message context) .

• A) brand awareness
• B) ad recall
• C) brand loyalty
• D) purchase intent

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Definitions:

Maslow

Refers to a hierarchy of needs theory proposed by Abraham Maslow, which suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Skinner

B.F. Skinner was a prominent psychologist known for his work in behaviorism and for developing the theory of operant conditioning.

Wish Fulfillment

A psychoanalytic concept suggesting that dreams represent the unconscious desires and wishes of the dreamer.

Instinctual Demands

Innate impulses or drives that motivate behavior without the need for conscious thought or social learning.