The Creative Team ________ When Creating Ads Because Clients Can

question 40

Multiple Choice

The creative team ________ when creating ads because clients can feel uncomfortable with advertising that is too different.

• A) doesn't divulge their divergent ideas until they are ready for final production
• B) includes the client at every step of the process
• C) follows proven formulas
• D) copies last year's campaign

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Definitions:

Cultural Gatekeeper

An individual or institution that controls access to cultural products and influences the spread and popularity of cultural trends.

Cultural Selection

The process by which certain cultural practices, ideas, or innovations are adopted and perpetuated within a society, often leading to cultural evolution.

Cultural Gatekeepers

Individuals or institutions that control access to cultural information and materials, influencing what is considered acceptable or popular.

Cultural Specialist

A professional who studies or works in the field of cultural studies, focusing on understanding the customs, values, and social patterns of different societies.