Which of the Following Behavioural Objectives Is More Likely to Be

question 10

Multiple Choice

Which of the following behavioural objectives is more likely to be selected when a firm plans to increase its profit?

• A) Brand switching
• B) Brand trial
• C) Repeat purchase
• D) Category trial

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Definitions:

Psychoanalytic Therapy

A therapeutic approach developed by Freud that seeks to explore unconscious conflicts and desires that influence current behavior, often through techniques like free association and dream analysis.

Alcoholics Anonymous

A self-help group and fellowship whose members aim to achieve and maintain sobriety through shared experiences, strength, and hope.

Behavior Modification Therapy

A therapeutic approach that seeks to change undesirable behaviors through the use of reinforcement strategies.

Cognitive Psychotherapy

A type of therapy focusing on modifying dysfunctional emotions, behaviors, and thoughts through systematic procedures.