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Attitude studies and perceptual mapping would be examples of:
Rapid Response
The ability to react quickly and efficiently to unforeseen situations or emergencies.
Leading-Edge Products
Goods or services that represent the most advanced stage of development in their field at the time of release, often incorporating innovative features or technologies.
Unique
Being the only one of its kind; unlike anything else.
Discretionary Resources
Assets or funds over which an individual or organization has the freedom to decide their use without strict limitations.
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