The First Three Sections of the Creative Brief Are

question 101

Multiple Choice

The first three sections of the creative brief are:

• A) independently developed by the agency creative team
• B) a considered response to competitive activities
• C) an extension of the previous year's communications plan
• D) derived from the client's marketing plan and discussions among brand management and creative specialists

---

Definitions:

Trade Feedback Effect

A phenomenon where an increase in exports from one country leads to an increase in imports by another, potentially boosting the exporting country's economy further.

Free Trade Agreements

International treaties between countries to reduce or eliminate trade barriers, such as tariffs and quotas, facilitating easier and increased trade among the member countries.

Nation's Exports

The goods and services a country sells to buyers in other countries, contributing to its gross domestic product (GDP) and economic health.

Balance of Payments

A comprehensive record of a country's international transactions over a period, showing the total trade of goods, services, and financial assets between residents and non-residents.