Marketers Try to Positively Influence Consumers' Evaluation of Their Products

question 58

Multiple Choice

Marketers try to positively influence consumers' evaluation of their products because research shows a strong link between attitudes and _________.

• A) needs
• B) value consideration
• C) motives
• D) purchase behaviour

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Definitions:

Physical Reaction

A bodily response to stimuli, which can include reflexes, movements, or physiological changes.

McLuhan

Marshall McLuhan, a Canadian philosopher and professor known for his work on media theory and his assertion that "the medium is the message."

Pleasure-Related Chemicals

Pleasure-related chemicals are neurotransmitters in the brain, such as dopamine and serotonin, which are associated with feelings of enjoyment, happiness, and motivation.

Mass Media

Refers to a variety of platforms, such as television, radio, newspapers, and the internet, that are used for the large-scale dissemination of information.