Which of the Following Statements Is NOT a Reason for Why

question 70

Multiple Choice

Which of the following statements is NOT a reason for why marketers may use emotional appeals?

• A) The favourable feeling created by the appeal may transfer to the brand.
• B) Research has proven that emotional messages should be based on factual data.
• C) Emotional appeals can create favourable mood states, which make consumers more receptive to an advertising message.
• D) Emotional appeals can create feelings or images that are activated when consumers use the brand.

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Definitions:

Wage Flexibility

The ease with which wages can adjust to match the supply and demand for labor, helping in the correction of labor market imbalances.

Full Employment

A situation in which all available labor resources are being used in the most economically efficient way, typically marked by the absence of cyclical unemployment.

John Maynard Keynes

A British economist whose theories on the causes of prolonged unemployment and the role of government intervention in economies formed the basis of Keynesian economics.

Full Employment

A condition in the economy where all potential labor forces are utilized in the most economically effective manner.