Each of the Following Statements About the Postpurchase Evaluation Process

question 33

Multiple Choice

Each of the following statements about the postpurchase evaluation process is correct EXCEPT:

• A) Unfavourable outcomes may lead to the formation of negative attitudes about the brand.
• B) Feedback acquired from actual use of a product will influence the likelihood of future purchases.
• C) Consumer decisions are rarely influenced by the cognitive dissonance of others; they prefer to form their own opinions.
• D) Positive performance leads to retention of the product in a consumer's evoked set.

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Definitions:

Taste Preferences

Individual differences in the liking or disliking of certain flavors and foods.

Evolutionary Heritage

The traits, characteristics, or behaviors that have been passed down through generations as a result of evolutionary processes.

Learning Theory

A conceptual framework describing how information is absorbed, processed, and retained during learning.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.