Which of the Following Is NOT One of the Responsibilities

question 51

Multiple Choice

Which of the following is NOT one of the responsibilities of the account planner?

• A) lay the strategic foundation and influence the way that the advertising turns out
• B) conduct research and gather all relevant information about the brand and the target market
• C) provide key agency and client personnel with information required to make strategic decisions
• D) develop the core creative concept on which the campaign will be built

---

Definitions:

Operating Income

The profit realized from a business's core operations, excluding deductions of interest and taxes.

Net Cash Inflows

The total amount of cash that a company receives during a specific period, minus the cash expenditures.

Payback Period

The time it takes for an investment to generate an amount of income or cash flow to recoup the initial capital cost.

Net Present Value

Net present value (NPV) is a financial metric used to evaluate the profitability of an investment, calculated by subtracting the initial investment from the sum of all future cash flows discounted back to their present value.